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Johnson had recently released a book, "How to Talk Back to Your Television Set". Topics of conversation include the history and role of advertising in television and radio programming, and how advertising revenue influences the media. Emphasis is placed on cigarette advertising, which was particularly prevalent and controversial at the time of this interview.
Studs Terkel discusses television and advertising with Nicholas Johnson, Commissioner at the Federal Communications Commission. Johnson had recently delivered a speech in Dubuque, IA about possibilities for the future of broadcasting, and had released a book a year prior, "How to Talk Back to Your Television Set". Topics of conversation include censorship, the role of advertising and corporate sponsorship of radio and television, and the hope and promise of public television.
Mr Quinlan a pioneering Chicago TV executive and one time general manager of Chicago's ABC affiliate WBKB, discusses the book "The Hundred Million Dollar Lunch." Mr Quinlan and Studs converse about the trials against RKO General/General Tire, a struggle that lasted 15 years. Includes an excerpt of an interview with Denis Mitchell.
Studs engages the former Chicago Symphony Orchestra conductor, Sir Georg Solti, in a wide-ranging conversation about his life and career. From his early studies in Budapest with Béla Bartók, his string of good-luck opportunities before, during, and after World War II, meeting Toscanini in Lucerne, and starting on top conducting in Frankfurt, London, and finally Chicago. He discusses his many German and European musical influences and contemporaries, and stresses the importance of education, arts funding, and hard work.
Richard Lewis discusses nuclear energy, the Joint Committee on Atomic Energy, pollution, and his book "Nuclear Power Rebellion".
A sprawling conversation with R. Buckminster Fuller including his great aunt Margaret Fuller, future communication, the nature of work, human nature, and physics.
Interviewing writer and director Peter Bogdanovich about his film “The Last Picture Show.” The second part of the program, “A panel of producers and directors discusses education in film,” will begin at 44:45.
Farmer Jim Nelson from Minnesota was the impetus of Paul Wellstone's book, "Powerline: The First Battle of America's Energy War". Topics of the book include U.S. energy policy, civil disobedience, corporate power, the role of American family farmers in the democratic process, and the possible dangers of electric power lines.
Noted Norwegian adventurer and ethnographer Thor Heyerdahl discusses his most recent book "The Tigris Expedition: In Search of Our Beginnings" in which Heyerdahl and a crew of 10 men built a reed boat in Iraq and sailed it through the Persian Gulf, around the Horn of Africa, to Pakistan and eventually the Red Sea. Their goal was to prove that the ancient peoples of Mesopotamia and the Indus Valley could have been in contact through marine trade and migration.
Norman Mailer discusses how recent trips to the moon fit into the American consciousness, technology and machines in modern life, individuality, and the future of space exploration. Studs and Mailer read excerpts from "Fire on the Moon."
The interview begins with Mr Olson reading the first 3 paragraphs of his book. McKinley Olson discusses the dangers of atomic energy plants and the book "Unacceptable Risk: The Nuclear Power Controversy." Mr Olson describes several forms of alternative/renewable energy sources as a safe replacement of nuclear energy.
Discussing the book "Unreliable Sources: A Guide to Detecting Bias in News Media" (published by Lyle Stuart) with author and investigative journalist Martin Lee.
Marshall McLuhan discusses a wide range of topics including conformity, changes in entertainment media, cultural change, art and artists, originality in dance, reading and language, human interaction with nature, and technology. Recorded in front of a live audience at Kendall College, McLuhan takes several questions from the audience throughout the program.