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Johnson had recently released a book, "How to Talk Back to Your Television Set". Topics of conversation include the history and role of advertising in television and radio programming, and how advertising revenue influences the media. Emphasis is placed on cigarette advertising, which was particularly prevalent and controversial at the time of this interview.
Studs Terkel discusses television and advertising with Nicholas Johnson, Commissioner at the Federal Communications Commission. Johnson had recently delivered a speech in Dubuque, IA about possibilities for the future of broadcasting, and had released a book a year prior, "How to Talk Back to Your Television Set". Topics of conversation include censorship, the role of advertising and corporate sponsorship of radio and television, and the hope and promise of public television.
Mr Quinlan a pioneering Chicago TV executive and one time general manager of Chicago's ABC affiliate WBKB, discusses the book "The Hundred Million Dollar Lunch." Mr Quinlan and Studs converse about the trials against RKO General/General Tire, a struggle that lasted 15 years. Includes an excerpt of an interview with Denis Mitchell.
Interviewing writer and director Peter Bogdanovich about his film “The Last Picture Show.” The second part of the program, “A panel of producers and directors discusses education in film,” will begin at 44:45.
Marshall McLuhan discusses a wide range of topics including conformity, changes in entertainment media, cultural change, art and artists, originality in dance, reading and language, human interaction with nature, and technology. Recorded in front of a live audience at Kendall College, McLuhan takes several questions from the audience throughout the program.
Discussing the validity and truthfulness of the film documentary "Cinema Verite" and can it, ought it compete with current affairs TV? What sort of filmmaking is important, or useful, and for what reasons. What about entertainment films? with film maker Marcel Ophuls.