Why certain people find eating certain products and/or animals taboo is a question Marvin Harris answers in his book, "Good to Eat: Riddles of Food and Culture". Hindus consider the cow the mother of life, and therefore sacred, Harris explains. Pork is a staple to the Chinese people, but to those of the Jewish faith, it's taboo, says Harris. Lastly, the rise of fast food restaurants made beef a favorite of Americans.*Please note: some sections have been edited out from the original recording due to copyright considerations 

Anti-beef lobbyist and family farmer Howard Lyman discusses the beef industry. Lyman discusses the environmental and health risks associated with animal products, specifically beef. Lyman states that it was precisely his experience growing up on a farm and seeing the production of animal products that inspired his stance on the beef industry. Studs plays "Foodophobia" - Susannah McCorkle (1981).

The Beyond Beef campaign opposes the "cattle culture" of over-production and over-consumption of beef and advocates a fifty percent cut in beef consumption.