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Sterling "Red" Quinlan discusses his book "Inside ABC: American Broadcasting Company's Rise to Power". Quinlan was a pioneering Chicago TV executive who worked for ABC (which later became WLS-Ch. 7), WFLD-TV, and WTTW, Chicago's public television station.
Interviewing Newton Minow, Chicago lawyer and chairman of the Federal Communications Commission. He discusses broadcasting as a public service and spends a great deal of time on the history of commercials and how they changed over time.
Michael J. Arlen discusses his book Thirty Seconds, published in 1980. He goes on to discuss the advertising agencies and the work that goes into a television commercial. Rebroadcast.*Please note: some sections have been edited out from the original recording due to copyright considerations