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Michael J. Arlen discusses his book Thirty Seconds, published in 1980. He goes on to discuss the advertising agencies and the work that goes into a television commercial. Rebroadcast.
Carol Wald's book, "Myth America: Picturing Women, 1865-1945", came about after she saw some pictures of women and how they were depicted. Wald asked herself if the images of the tacky, frail American women represented her. Various images like sheet music, postcards, and advertisement posters showed women as good girls, nice girls, pious and pure. Wald's point is women are not perfect angels nor are they angelic all the time.